Multi-Year Partnership between Six Flags and Unilever Announced

As Six Flags Entertainment Corporation and Unilever announced this spring, the two companies entered into a strategic partnership granting Unilever Ice Cream the exclusive marketing and sales rights for all its novelty products including Good Humor®, Magnum® Ice Cream Bars, Fruttare® Frozen Fruit Bars, Klondike® and Popsicle® brand products, as well as Breyers® hard scooped ice cream for all Six Flags theme parks in the US. Furthermore, the five-year agreement includes in-park brand exposure of Unilever ice cream products through digital and static signage via the Six Flags media networks and branded patio locations throughout the parks. The partnership between the two companies will particularly focus on in-park and online marketing and advertising promotions. (eap)