New LEGO DOTS Festival Premiers at Eleven LEGOLAND Discovery Locations Worldwide

For eleven LEGOLAND^® Discovery Center locations in the USA, Europe and Asia, the LEGO Group and Merlin Entertainments developed a new brand experience all about the LEGO^® DOTS product series in collaboration with the design company Katapult. The new “The DOTS Festival“ features a DOTS cart, campervan, spinning festival letters, decor and activities and invites visitors to a hands-on experience.

Martin Weber Thomsen, Global Marketing Manager at LEGO Group, commented: “Katapult has done a great job developing and delivering this new exciting LEGO DOTS Festival experience, which will allow families and most importantly kids the creative freedom to highlight their own self-expression at LEGOLAND Discovery Centers.” Dawn Foote, CEO and Co-Founder of Katapult, said: “We were delighted to work alongside The LEGO Group & Merlin Entertainments to deliver this new DOTS experience. Our team has worked incredibly hard to design and deliver an activation that embodied the DOTS play experience – we have loved hearing the feedback from guests and from the LEGO Discovery Centre sites.” (eap)