Pleasure Beach Resort Unveils Plans for “Ice Blast” Free Fall Tower
Images: Courtesy of Pleasure Beach Resort
(eap) The British theme park Pleasure Beach Resort (formerly Black Pool Pleasure Beach) has announced plans for the redesign of its freefall tower attraction “Ice Blast”. The freefall tower, which opened in 1997 under the name “PlayStation” and was renamed “Ice Blast” in 2000, is now to be given the name of “Launch Pad”. In addition to the new name, the ride is to be re-themed and will receive a new pressure cylinder, which is supposed to change the ride experience.
“Earlier this year, we announced that we are focusing on constantly evolving and renewing our ride offering, and confirmed our intention to make some exciting announcements in the future.The new era of Launch Pad is only the first, and we’re looking forward to everything the future holds at Pleasure Beach Resort,” says Amanda Thompson OBE, CEO of Pleasure Beach Resort.
Director of engineering, Karl Murphy, at the site of the reimagining.
Karl Murphy, director of engineering at Pleasure Beach Resort, adds: “A new cylinder might not sound much on paper, but it will make a huge difference in terms of the ride experience. Riders can expect to feel their stomachs drop to the floor with the increased force, and experience epic moments of weightlessness. That, coupled with Launch Pad’s re-theming, makes for a very thrilling new era indeed.”
The reopening of the free fall tower is scheduled for 2 March 2025, when Pleasure Beach Resort starts into its next season. ■
