RWS Global and CAMP Announce Partnership
Bluey x CAMP | Photo: Courtesy of RWS Global
(eap) The creative company RWS Global, whose service portfolio includes live show production, content development, master planning and talent acquisition, has recently entered into a partnership with CAMP, an operator of immersive shopping experiences. CAMP currently operates seven stores in Atlanta, California, Chicago, Massachusetts, New York, Texas and Washington D.C. In these stores, families with children can immerse themselves in the colourful worlds of BBC's “Bluey”, Disney's “Encanto” and Universal's “Trolls”, among others. CAMP combines play opportunities, show character and the sale of merchandise all in one. Children's birthday parties can also be celebrated in the CAMP locations. RWS Global will drive the expansion of CAMP as the exclusive partner for current offerings and the development of new IP experiences that will enable CAMP to reach even more families.
“We are so excited to partner with the CAMP team, who shares our passion for creating unforgettable family experiences,” says Ryan Stana, Founder, Chairman and CEO of RWS Global. “When we combine our unparalleled expertise in live event planning, casting and attractions with CAMP's brand equity and engaged audience, we believe there is an opportunity for significant growth across the family entertainment sector.”
“Through this strategic partnership, we're unlocking the potential for exponential growth by leveraging RWS Global's production services, empowering us to amplify our focus on delivering what defines CAMP's brand magic.” emphasizes Jenica Myszkowski, CAMP's CEO.
Two new CAMP locations with RWS Global as a partner are soon to open in Houston at The Galleria shopping center as well as in Philadelphia at the King of Prussia Mall. Netflix also recently announced its new life entertainment offering “Netflix House” for the King of Prussia Mall, which is supposed to open next year. ■
