SEVEN Commissions Development of Interactive Transformers Attractions

(eap) Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary of Saudi Arabia’s Public Investment Fund (PIF) established for the development of Saudi Arabia’s leisure and entertainment industry, is looking to bring the “Transformers” fandom to several of its parks in the country. The adaptation of the IP is part of Seven’s plan to invest some 50 billion Saudi Riyal (approx. 12.5 billion Euros) in 21 new entertainment destinations with more than 150 attractions in 14 cities. Canadian company Triotech will supply its latest interactive dark ride for the SEVEN entertainment center at Al Hamra in Riyadh, as well as for two further locations as a first step. 

“We are excited to be working with Triotech to bring the Transformers attractions to our entertainment destinations, providing our guests with a one-of-a-kind attraction. SEVEN will continue to raise the standards of entertainment, creating innovative experiences for our guests by developing exceptional entertainment experiences in the Kingdom,” said Damien Latham, Chief Attractions Officer at SEVEN.

“We have an extensive track record in adapting global iconic IPs to interactive attractions which positions us as a partner of choice for SEVEN’s Transformers projects in Saudi Arabia. Triotech will leverage its global leadership in immersive experiences and its ability to deliver turnkey attractions to make this an experience that will bring the guests into the Transformers world,” adds Ernest Yale, President and CEO of Triotech. ■