Six Flags Launches Strong Digital Alliance
Photo: Courtesy of Six Flags Entertainment Corporation
(eap) The Six Flags Entertainment Corporation announced today that it has entered into an alliance with leading players in the technology industry. The U.S.-based leisure park operator group, which has 27 amusement facilities in the U.S., Mexico and Canada in its portfolio, will intensely work together with Google, HCL Tech, Dell, Snowflake, Fueled and Pure Imagination Studios to leverage the latest generation of efficient technology to personalize guest experiences and streamline operations even more.
Initiatives focus on streamlining pre-visit planning through intelligent recommendation systems, elevating real-time engagement during the visit with personalized, AI-driven notifications and virtual assistant support, and enriching post-visit interactions via insightful analytics that tailor future recommendations and offers.
“Our guests are at the center of everything we do, and we want to give them the best possible experience when they visit our parks. By partnering with the best-in-class companies, we are using data and technology to accelerate innovation and revolutionize the theme park industry,“ says Selim Bassoul, CEO of Six Flags.
Thomas Kurian, CEO of Google Cloud, comments, “As Six Flags‘ primary cloud provider and AI innovation partner, Google Cloud is ready to make AI and cloud technologies more accessible to more people across the theme park industry. Through this alliance, the industry can take advantage of our innovations in data, technical infrastructure, cybersecurity, and AI to create memorable and tailored guest experiences.“
“Pure Imagination Studios is delivering an elevated level of innovation in AR, VR and animation that will bring Six Flags into the metaverse and the future of experiential entertainment. Through exceptional storytelling and expanded interactivity and game play in both the physical and digital worlds, we will transport guests of all ages to places that are not bound by traditional physical rides, visuals or reactions. We will ignite their wildest imaginations,“ adds Joshua Wexler, CEO of Pure Imagination Studios. ■
