The Center Parcs Games: Interactive Instrument for Customer Retention

As the first company in its sector, Center Parcs, Europe’s largest operator of facilities for mini-breaks, is offering a comprehensive online gaming platform. It can be accessed at www.centerparcsgames.com. Young and old fans alike will find the latest games here on the subjects of leisure and holidays at Center Parcs. Seven games are currently offered on the platform, each of which relates to typical recreational activities available at Center Parcs. In addition, Center Parcs has integrated an interactive game called “Gründen Sie Ihren eignen Ferienpark” (build your own holiday park) in the platform. The range of online offers is continually being expanded. “We are the first company in our sector to offer online games. In doing so, we wanted the fun factor to be predominant. At the same time, we’re giving our website users the chance to playfully test the comfort and recreational offers Center Parcs provides,” says Paul Sies, CCO of Center Parcs Europe. (eap)