UAE: Mall of the Emirates Hosts New “Harry Potter – Celebrate Hogwarts“ Experience to Boost Sales
© RWS
During this year’s “Dubai Shopping Festival“, the Mall of the Emirates draws additional visitors and customers with a temporary Harry Potter experience: Since this week and still until February 10th, the shopping center is hosting “Harry Potter – Celebrate Hogwarts“, an artistic large-scale interpretation of some of the most iconic and well-known locations in the Harry Potter books and films. An additional pop-up store with a broad merchandise selection completes the installation.
The experience was designed by RWS Entertainment Group, in cooperation with Warner Bros. Visitors have free access to most parts of the experience and can explore some further selected areas once they have shopped for a certain monetary amount in the Mall of the Emirates stores. (eap)
