UAE: Miral Paves the Way for Personalized Digital Visitor Experiences on Yas Island

Abu Dhabi-based development company Miral has recently embarked on a project to initiate the digital transformation of Yas Island – home to several theme parks and leisure attractions – to create a seamlessly connected visitor experience for guests. The first phase of the project will roll out during the first half of 2018 and will transform online and mobile visitor engagement with Ferrari World Abu Dhabi, Yas Waterworld and other destinations on the island.

“[…] With the support of our partners, this project will play a major role in reinforcing Yas Island’s position as a global entertainment and leisure destination of choice, and will allow us to combine our attractions with personalized technology that will provide guests with unique and memorable experiences,” explained Mohamed Abdalla Al Zaabi, CEO of Miral. As soon as the guests’ journey starts on Yas Island, visitors will receive a personal ID that becomes their digital key to open a connected “wall-less” destination experience tailored to personal needs. The digital transformation will allow visitors to enjoy multiple immersive experiences seamlessly on their smartphone or digital device, with the opportunity to personalize their interaction with family and friends during their stay on Yas Island.

The digital transformation project is based on an integrated cloud-based platform. In this context, Miral announced its strategic partnership with SapientRazorfish and Cognizant who together have forged the back bone of the project with development teams deployed on-site at Yas Island. “Together, we have created a digital platform that enables Miral to lead the way in smart, personalized and immersive experiences by uniting the physical and virtual aspects of its leisure and entertainment offerings across channels. We are pleased to leverage our analytics, cloud and agile development capabilities to help Miral unlock the power of its technology environment and drive market differentiation based on superior insights and delighted visitors,” said Narayan Iyer, Vice President, Asia-Pacific, Middle East and India, Cognizant.

With this project, Miral aims at optimizing the visitor experience on Yas Island and its growing portfolio of leisure attractions – 2018 will see the opening of Warner Bros. World Abu Dhabi (cf. EAP news from April 24^th, 2016, March 2^nd, 2017 & April 27^th, 2017) and CLYMB (cf. EAP news from October 20^th, 2016), the opening of the sea-themed park SeaWorld Abu Dhabi (cf. EAP news from December 13^th, 2016) is scheduled for 2022. (eap)