UK: Merlin Entertainments to Add Further Virtual Reality Attractions – Extended Partnership with Immotion Group
VR-Stationen der Immotion Group können u.a. im LEGOLAND Discovery Center in Boston ausprobiert werden.
© © Jazz Martin Photography
British Merlin Entertainments operating group plans to extend its existing line-up of Virtual Reality experiences at its related attractions. Since last year, visitors to LEGOLAND® Discovery Centre in Boston/MA (amongst other destinations) have already been able to enjoy a VR experience provided by England-based Immotion Group, dubbed “The Great LEGO® Race VR Experience” (cf. EAP News from May 24th, 2018).
After a successful trial phase, Merlin has recently extended its partnership with Immotion to continue the roll-out of VR platforms across the majority of the LEGOLAND Discovery Centres estate. In addition, the LEGOLAND Park in Germany will offer overnight guests a virtual experience in its related hotel in the future. Merlin has further agreed to extend the cooperation with Immotion to cover an intitial trial in three SEA LIFE centres (one in Germany and two in Australia), which will operate the company’s “subsea edutainment” experiences.
With the exception of the LEGOLAND Discovery Centres in Asia, which purchased the VR platforms from Immotion Group directly, the company operates on a concession basis with Merlin, sharing the revenue generated from the operations. (eap)
