UK/NL: Scruffy Dog Appointed Global Design Partner of iP2Development

Amsterdam-based company iP2Development B.V., which is specialized in developing branded indoor leisure facilities, and the British design studio Scruffy Dog Creative Group have recently announced their collaboration. Scruffy Dog was appointed by iP2 as their global design partner. Among the most recent projects on which the two companies are currently working together is the new family entertainment center “Mission: Play!^TM”, which is scheduled to open at Berlin’s Potsdamer Platz Arkaden shopping center in spring 2022 (we reported on this in our EAP news of 25 Feb 2021).

Roger Houben, CEO of iP2Development, says: “We were looking for a design partner with an international presence to carry the creative concept of ‘Mission: Play! by Mattel’ forward to the next level.” Scruffy Dog CEO Joe Bright adds, “It is a pleasure to work with iP2, they have a proven track record in creating IP experiences with some of the most iconic brands in the world. With our creativity and capacity, together we can push boundaries and reimagine the indoor entertainment center experience.” A second project the two companies are working on is located in the Middle East region and will be announced soon. (eap)