USA: Fernando Eiroa Appointed New CEO of CircusTrix
Fernando Eiroa, who stepped down from his leading positions at Spain’s Parques Reunidos operating group last year (cf. EAP news f. Oct 8th, 2018), has recently been appointed new CEO of Provo/Utah-based CircusTrix company. CircusTrix was founded in 2011 and is specialized in the development and operation of indoor active recreation centers, in addition to being a franchisor. Eiroa takes over the position from founder Case Lawrence, who will remain actively involved in the company as a significant shareholder, advisor and as the board’s chairman of the Real Estate and Innovation Committees.
“As the demand for experiential entertainment continues to increase in the U.S. and worldwide, Fernando’s level of leisure industry experience and global background makes him a unique leader to guide CircusTrix to even greater success. We are particularly thrilled to benefit from his expertise in building world-class experiences as CircusTrix continually enhances how our more than 40 million annual visitors enjoy our parks,” says Allen Rodriguez, Executive Chairman of the CircusTrix board of directors.
“I am excited to join the CircusTrix team, and I look forward to leading the company as it continues to achieve its strategic objectives in the experiential entertainment industry. CircusTrix is the premier new trend in this industry based on fun, physical activity that is directly relatable to social media-minded ‘Gen Z’. After 15 years in the traditional leisure park space, I appreciate the effort and expertise required to build the exciting recreational concept of the future […],” comments Fernando Eiroa.
CircusTrix has a network of more than 260 locations in the US, or more than 320 loactions globally. (eap)
