USA: Lionsgate and IMG Ink Multi-Year Consumer Products Pact
Courtesy of Lionsgate
Founded in Canada and now headquartered in Santa Monica, California, media company Lionsgate has appointed International Management Group (IMG) as its new and exclusive global agency for consumer products. In a multi-year agreement, IMG will work with Lionsgate to develop and expand strategic, multi-category consumer product programs for its blockbuster feature film franchises, including upcoming installments of “John Wick” and “The Hunger Games” (amongst others), and TV library. This new cooperation comes as Lionsgate’s Consumer Products business merges with its Global Live, Interactive, and Location-based Entertainment into the newly-formed “Global Products and Experiences”. The combined divisions will be run by EVP & Head of Global Products & Experiences, Jenefer Brown.
“We are excited to work with licensing powerhouse IMG to strategically build and extend our consumer products business around the world. We can’t wait to deliver innovative and diverse product offerings to our fans in partnership with top retailers and licensing partners,” said Ryan Gallego, Lionsgate’s Executive Director of Consumer Products.
Gary Krakower, VP of Licensing, IMG, added, “Lionsgate has one of the world’s largest libraries of iconic film and TV franchises that span every genre and continue to resonate with audiences everywhere. With a slate of new titles and iterations of its most popular blockbusters on the way, we see enormous opportunity to creatively bring the movies fans know and love to life in new ways.”
Another Lionsgate partnership in the field of entertainment is currently underway with London (UK)-based The Path Entertainment Group, which specialises in developing exceptional live entertainment experiences, and US film and video production company Twisted Pictures: “SAW: The Experience”, which aims to combine live entertainment with the escape room concept and bring the horror film franchise to life, is scheduled to open in London in October this year. (eap)
