USA: NBA Experience Grand Opening at Walt Disney World Resort

In collaboration with the NBA (National Basketball Association), Walt Disney Imagineering developed “NBA Experience” – a new immersive, interactive visitor attraction that opened earlier this week in Disney Springs at the location of the former DisneyQuest® indoor gaming center (cp. EAP News f. 7th Feb 2017). The over 4,000 square meter (44,000 square feet) large arena is packed with 13 different basketball-related activities across two floors.

Here, visitors are provided with the opportunity to improve their basketball skills in game plays like “Dribble!“, “Dunk!“, “Slingshot“ and many more. Furthermore, guests can experience how it feels like to be selected in the NBA Draft and have ample opportunities to learn more about the popular sports via interactive displays, films and a multi-player trivial.

“Disney creates memorable experiences better than anyone, and we are thrilled to share the excitement of NBA basketball with fans and Walt Disney World Resort guests from around the world,“ comments Adam Silver (NBA Commissioner). In his statement Bob Iger (Chairman & CEO of The Walt Disney World Company) said, “NBA Experience let‘s everybody who loves the game, live it. We’re excited to open the doors to a fun and unique experience for fans of all ages.“

The attraction is completed by an NBA Store offering official NBA apparel and collectibles, along with Disney products designed specifically for NBA Experience. (eap)