USA: Opening of “Super Nintendo World“ at Universal Studios Hollywood Announced for 2023
In the 2023 season, Universal Studios Hollywood will open its latest theme area, “Super Nintendo World“, which will bring the vibrant video game world of the popular characters Mario, Luigi, Yoshi & Co. to life in the form of a detailed themed zone with several attractions, shops and themed dining.
Developed by the Universal Creative team in cooperation with the Japanese video game designer and console manufacturer Nintendo, “Super Nintendo World“ will be the first of its kind in the USA – the themed area as such celebrated its worldwide premiere featuring a similar concept at Universal Studios Japan last year (cf. EAP News of March 18, 2021).
Even more anticipation for the expansion of the Californian Universal Studios is to be created by a corresponding merchandising offer in the park – plush Marios, T-shirts and more will get people in the mood for the arrival of the successful game IP in the experience offer of the destination. (eap)