USA: Picsolve and Caesars Entertainment Agree on Five-Year Partnership

British Picsolve company, provider of digital content and photo technology, and the luxury hotel and casino entertainment operator Caesars Entertainment Resorts have recently agreed on a five-year partnership to introduce Picsolve’s innovative photo technology including LED green screens and facial recognition features (cf. EAP, 1/18) at Caesars’ operations located at the Las Vegas Strip.

In the future, visitors to popular Las Vegas attractions such as the 167 meter high High Roller Observation Wheel, the Eiffel Tower replica at the Paris Las Vegas hotel complex and the new Fly LINQ zipline (scheduled to open in late 2018) will be able to capture and share their personal images at those locations. Roaming digital photographers will also capture candid moments throughout the resorts.

“[…] This landmark contract marks our aggressive expansion strategy, both geographically across North America and into the luxury and gaming sectors, and we’re excited to grow this relationship over the coming years,” commented David Hockley, recently appointed CEO at Picsolve (cf. EAP news f. 8 Feb 2018). Shaun Swanger, Vice President and General Manager of Resort Photography at Caesars Entertainment, added: “Picsolve’s platform will allow our customers to capture, collect and share their digital content using the ‘Caesars Total Snapshot’ smartphone app – without the need for barcodes or web links. This seamless process enhances our customer service experience […].” (eap)