USA: VRstudios and Simuline Partner to Form Alliance in Location-Based Virtual Reality

VRstudios, one of the leading companies providing virtual reality (VR) experiences with headquarters in Seattle, and the Korean company Simuline, which develops location-based amusement and entertainment products, recently announced their strategic distribution and product development partnership. Simuline will distribute VRstudios’ products and services directly and through their extensive global network of partners and distributors. In addition to their base of operation in Korea, Simuline has a strong presence in the Middle East and Africa. Both companies will now combine their unique technologies to develop new experimental products to serve the location-based amusement and entertainment destination industry. “Simuline looks forward to partnering with VRstudios, a global powerhouse in virtual reality entertainment and commercial enterprise solutions. VRstudios’ flexible platform, distinctive abilities, and long-term customer engagement approach make them an outstanding partner to enhance our offerings to customers and partners. Working with VRstudios will bring new ways to differentiate Simuline from other attraction companies,” said Isaac Ha, Head of Overseas Sales at Simuline. Mary Jesse, VRstudios’ Chief Strategy Officer, added: “VRstudios is thrilled to partner with Simuline, who has an impressive collection of amusement destination providers and partners. Combining VRstudios’ revolutionary approach to VR with Simuline’s entertainment products and networks will advance the standard for amazing entertainment content experiences.” During the DEAL Show, which took place in Dubai from 19th-21st April this year, both companies jointly presented their products. (eap)