USA/Europe: S&S Names Lars Lenders New European Director of Sales

Logan/Utah-based rollercoaster manufacturer S&S recently appointed Lars Lenders (photo) new European Director of Sales of the company. In his new role the Dutchman, who has previously been serving as Business Development Manager for Canadian slide manufacturer ProSlide for almost twelve years, will strengthen the European presence of S&S and promote sales throughout the entire EMEA region.

The change from the water slides to the rollercoaster business is an exciting new challenge for Lenders, who has been working in the “wet” attractions industry for about 20 years: “Selling rollercoasters is different since coasters feature a completely different complex technology than slides. I’m looking forward to further developing the European market for S&S and bring even more of their coasters to our local theme and amusement parks.” (eap)