“Hershey Super Sweet Adventure” to Debut Soon in Chicago
Image: Courtesy of Original X Productions
(eap) At the beginning of October, the “Hershey Super Sweet Adventure” play adventure will celebrate its premiere at the Water Tower Place shopping centre in Chicago (USA). The touring attraction based around some popular Hershey confectionary brands is being realized by location-based entertainment specialist Original X Productions (OGX) in collaboration with The Hershey Company. Original X Productions is also responsible for the “Friends™ Experience” and “Harry Potter™: Magic at Play”, among others. In Hershey’s Super Sweet Adventure, visitors will be able to experience a story-based play experience in various interactive zones dedicated to Hershey sweets such as “Reese’s Peanut Butter Cups”, “Hershey’s Kisses Milk Chocolates” or “Twizzlers Twists”.
“Bringing Hershey Super Sweet Adventure to life has been an adventure in its own right, allowing OGX to showcase our unique storytelling capabilities while celebrating truly iconic brands,” says Stacy Moscatelli, CEO of Original X Productions. “Our goal is to create lasting memories that embody Hershey’s commitment to creating heartwarming moments and meaningful connections.”
“The strength of our iconic brand portfolio of confections allows our licensee partners to create unique experiences that are sure to surprise and delight Hershey fans in new and exciting ways,” explains Ernie Savo, Sr. Director of Business Development & Global Licensing for Hershey. “We’re excited about this unique execution Original X Productions has created. They’ve done a great job at translating our beloved brands into an exciting interactive adventure for all.”
Besides the play zones, there will also be an on-site retail store, which will be accessible to both ticket holders and non-ticketed guests and will offer limited-edition merchandise, among other items. Hershey’s Super Sweet Adventure opens its doors on October 4. ■
