Belgium: BoldMove Launches “Houba World” – A New FEC Concept for All-Family Indoor Entertainment
Belgium’s BoldMove company presents “Houba World”, a new indoor concept themed to the fantastic character of “Marsupilami” created by André Franquin. In close cooperation with the creative team of Mediatoon Licensing (part of the French-Belgian Media Participations Group), which manages the IP of many famous cartoon characters such as “Spirou”, “Lucky Luke” and “Marsupilami”, a comprehensive concept was developed for an immersive indoor entertainment center, including a versatile line-up of media-based attractions. The detailed master plan is designed for a ground space of some 3,000 square meters, with 15 attractions, rich theming and design works, a restaurant and a merchandising shop.
Jerome Leclercq, CEO at Mediatoon Licensing, comments: “It is an exciting journey to develop such a high-level indoor attraction park featuring our beloved Marsupilami family. The IP is already a great success in merchandising with 50 partners and more than 500 products available. A new CG animated series is in development. We are pleased that BoldMove is helping us to dive further into the Location-Based Entertainment world, bringing the characters closer to everyone’s heart and allowing a bonding and immersive experience. The BoldMove team captured the spirit of our IP into a well-balanced mix of attractions with the most suitable technologies to enrich visitor experiences. We look forward to the roll-out of the concept and our further cooperation in the leisure industry.”
BoldMove CEO Benoit Cornet adds: “Houba World successfully merges three dimensions that are part of BoldMove’s DNA: the creation of a happy themed world as indoor park, infused with fun media-based attractions centered around the Smash & Reload super compact dark ride, and enhanced with AR and VR technologies. Our expert team and partners ensure a successful end result by handling the creative process up to the actual building and beyond, following the highest quality standards. It’s very inspiring to work so closely with the Mediatoon Licensing creative team […].” (eap)
