Canada: „Le Savoir“ Dining Experience Celebrates its Debut in Montreal
The Belgian beer brand Stella Artois®, which is a product of the Anheuser-Busch brewery, introduces “Le Savoir”, a new dining experience created in cooperation with the British food design company Bompas & Parr and Cirque du Soleil’s global events company 45 DEGREES. It will celebrate its debut in Montreal this week, from August 4th until August 11th, in the facilities of USINE C.
The dining experience takes guests on a culinary journey through the seasons with a multi-course menu, accompanied by technological installations, entertainment and performance acts, creating a multi-sensorial experience. “Through this one of a kind program we hope to elevate the hosting experience to another level with new tastes and perspectives as well as inspire consumers across the globe to leave their mark through their own hosting occasions,” commented Maria Guest, Brand Director, Stella Artois®. Harry Parr, Director of Bompas & Parr, added: “We’re excited to partner with Stella Artois® to create a dinner party so sensual and luxurious that it will stimulate the senses as never before.”
With Montreal the operators have selected a promising location, as, according to latest statistics, there has been an increase in traffic of 4.9% at Montreal-Trudeau Airport from January to May this year. Afterwards, “Le Savoir” will travel to New York City and Buenos Aires. (eap)
