China: Construction of LEGOLAND Shanghai to Start in 2021
© © Merlin Entertainments
One year ago, Merlin Entertainments (Merlin) had announced the signing of a framework agreement for the development of LEGOLAND® Shanghai (cf. EAP news of 6 Nov 2019). Now, the British operating group entered into a formal cooperation agreement with the Shanghai Jinshan District Government, the media and entertainment conglomerate CMC Inc. and investment company KIRKBI, which owns 75 percent of the LEGO® Group. Under the terms of the agreement, all parties will form a joint venture company and contribute funding to the construction and development of LEGOLAND Shanghai. Construction work is set to start in 2021 and is planned to be completed in 2024.
Nick Varney, (photo) CEO of Merlin Entertainments, said: “China represents a great opportunity for strong global brands and I am delighted to work with our partners to bring one of the world’s largest LEGOLAND Resorts to Shanghai. [...] The Merlin team looks forward to working with our partners to develop the creative concept design for the resort and making it a reality, marking a significant milestone for Merlin’s presence in the Chinese market.
Jorgen Vig Knudstorp, Executive Chairman, LEGO Brand Group, an entity within KIRKBI, commented: “[...] We have been pleased with the positive response the LEGO brand has received in China. KIRKBI, the LEGO Group and LEGO Education look forward to continuing to invest to bring even more exciting experiences to families in Shanghai and the Yangtze River Delta.”
Ruigang Li, Chairman and CEO of CMC Inc., said: “LEGO and LEGOLAND have an enormous fan base around the world. The town of Fengjing in Jinshan District is an excellent option of an advantageous location at the center of Yangtze River Delta with remarkable economic growth momentum and purchasing power. [...]“ (eap)
