DHX Brands and Paragon Creative Announce Collaboration to Create Themed Attractions

DHX Brands, the brand management and consumer products arm of DHX Media, a creator, producer, marketer and broadcaster of family entertainment, and the British design firm Paragon Creative recently announced their collaboration to develop custom-made themed attractions for “Teletubbies“, “In The Night Garden“ and “Twirlywoos“ for attraction providers. Under the terms of the deal, Paragon Creative will be responsible for the design, manufacture and build of solutions within the UK, continental Europe and the Middle East. The designs will range from Family Entertainment Centre concepts, to themed ride-based attractions including elements from the popular shows.

Danielle Tanton, live events and attractions manager at DHX Brands, said: „We are thrilled tob e working with the team at Paragon Creative to bring our brands to life through locaion-based entertainment. Paragon’s expertise in this field and tehri strong creative ideas mean that licensees can easily bring these much-loved brands to fans in a wholly new immersive, interactive and engaging way.“ Mark Pyrah, CEO at Paragon, added: “We are certainly seeing a strong demand in the worldwide FEC and theme park markets for branded turnkey attractions and we are delighted to be working with DHX brands who are allowing us access to some of the most important childen’s brands in the world […].“ (eap)