Disney Launches First-of-Its-Kind ῾Play Disney Parks᾿ Mobile App

῾Play Disney Parks᾿ is a new first-of-its-kind mobile app which will debut tomorrow (June 30) at Walt Disney Resort in Florida and Disneyland Resort in California. With a variety of interactive activities, from games and music to Disney trivia and fun facts, the new, free app intends to turn wait time into play time and offer transformative digital entertainment to park guests. Developed in close collaboration with Walt Disney Imagineering, the app runs on both iOS and Android devices and is designed specifically for families and groups to enjoy the games and interacive experiences together. Even at the all-new ῾Toy Story Land᾿ at Disney’s Hollywood Studios and the re-imagined ῾Pixar Pier᾿ theme area at Disney California Adventure the new app will surprise guests with fun experiences.

“Play Disney Parks represents the next step in how we use innovative digital technology to enhance the guest experience on our parks,” said Vivek Sharma, Senior Vice President of Digital Guest Experience and eCommerce for Parks, Experiences and Consumer Products. “The app is designed to help guests immerse themselves in the Disney stories they know and love in a whole new way.” (eap)