Efteling Announces another Successful Season
Photo: Courtesy of Efteling
(eap) In the past 2024 season, the Dutch Efteling theme park was able to build on the success of previous years: With a total of 5.6 million visits, including 4.9 million individual visitors, the park generated net sales of over 300 million euros (net operating profit: 36.8 million euros). And for the second time in a row, the proportion of international guests had increased – an aspect that supports the goals of continuity and independence formulated in the park’s “Vision 2030”.
In the past season, Efteling invested over 105 million euros, including into the new “Danse Macabre” motion theatre attraction (from Intamin), the Efteling Grand Hotel that is still under construction (official opening on August 1 this year), the preservation of cultural heritage, sustainability measures and modern IT systems. “We can look back on a fantastic year, culminating in the opening of Danse Macabre,” states Fons Jurgens, CEO of Efteling. “The response to this unique attraction, which is unlike any other in the world, has been wildly enthusiastic. It is an absolute enrichment for our theme park. The fact that we were able to welcome more international visitors for the second year in a row strengthens our confidence in the future. We are achieving sufficient results to not only improve Efteling but also maintain our heritage and invest in nature. I am most proud of our employees, who give their best for our guests every day and who are rated well for this by them.”
Modernization work was also carried out in the park’s “Fairytale Forest”: The “Sleeping Beauty Castle” and the candy cottage from the fairytale of “Hansel and Gretel” underwent extensive renovations. In addition, two large batteries were put into operation to optimize energy management. In addition, extensive maintenance work was completed on the “Joris en de Draak” and “Piraña” rides. The new pavilion for the “Princess and the Pea” fairytale has been taking shape since fall 2024 – the opening is scheduled to take place still this spring. ■
