Germany: Creative Alliance for New Immersive Dark Ride System

Braunschweig, Germany-based Simtec Systems, a global developer of high-end motion simulators, and Scruffy Dog Creative, a leading experience design company, just announced to have formed an alliance to develop a new immersive, trackless dark ride system. The themed concept, created by Scruffy Dog, makes use of the popular Mattel IP “Fisher Price”. The trackless ride system developed by Simtec will lend itself to a range of investment budgets thanks to its modularity – in terms of flexibility in vehicle design, on-board SPX, and interactive elements.

“Teaming up with Mattel and Simtec is a fantastic collaboration. The ride system can be designed to work with all the various iconic Fisher Price themes which gives our clients options and variations,” says Scruffy Dog’s CEO Joe Bright. Andreas Stickel, Simtec’s Business Development Director, is thrilled “to have the opportunity to work in a partnership with Scruffy Dog Creative Group and Mattel. This is a huge advantage for clients worldwide as we can deliver a first-class IP attraction as a turnkey solution including the ride system, design & theming, media, décor, and licensing fees.” (eap)