LEGO House Announces Expansion: LEGO Masters Academy
© All images: LEGO House
(eap) Denmark’s LEGO® House, a brand experience center located in close proximity to LEGOLAND® Billund, has announced to open a new experience this fall. Dubbed the “LEGO® Masters Academy”, the expansion will be inspired by the “LEGO Masters” TV series, combining fun, creativity and skills.
In a room staged like the LEGO Masters TV show studio, visitors can build with LEGOTM bricks and learn new construction skills in moderated sessions. LEGO builders of all ages and skill levels can practice creativity, storytelling, technical building and teamwork in four levels that build on each other – from “Family Fun” to “Master Level”. Finally, guests can take home their creations as a souvenir.
“We’re eager to fuse the worlds of entertainment and learning together in this new LEGO Masters Academy,” says Kathrine Kirk Muff, Managing Director of LEGO House. “The Academy is a close collaboration between the creative team at LEGO House and the LEGO Entertainment Team who work on the LEGO Masters TV series. As a result, the final experience is something totally unique that stands in a league of its own. Primarily focused on helping LEGO lovers of all ages learn new techniques and honing existing skills, it’s meticulously crafted to inspire the builders of tomorrow to be creative, think differently and build beyond their wildest dreams.”
The LEGO Masters Academy is scheduled to open on September 17th this year. ■
