New Conference for Brand Experience Centers to Launch 2025
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(eap) Next year, the “Brand Experience Center Conference” will celebrate its premiere in Brussels, Belgium. The new event, which is intended to promote networking and exchange about brand experience centers, will take place on 28 and 29 January 2025 at the Maison de Brasseurs, centrally located at “Le Grand Place” in Brussels, and at Belgian Beer World. The conference program includes various speakers such as Christian Lachel, CEO of BRC Imagination Arts, Stephanie Schaub, CEO of Chocoversum Hamburg, Mike Ganderton, Creative Director of LEGO House and Prof. Perry Hobson, Director of the “Academy of Tourism” at the Breda University of Applied Sciences.
“The dream of a Brand Experience Conference has been brewing in my mind for over a decade,” says organizer Bart Dohmen. “Being an entrepreneur now, I decided to turn this dream into reality. The overwhelmingly positive response I received when I initially tested the idea with my network was truly astonishing. Before I knew it, we had an Advisory Board and Sponsors on board, making turning back impossible. Now, we’re excited to launch the conference.” ■
