Oriental Land Group Presents Growth Strategy Until 2035
Photo: Sven Riegel
(eap) The Oriental Land Group (OLC Group), operator of Tokyo Disney Resort®, has presented its new long-term management strategy until 2035: The aim is to achieve sustainable growth through targeted investments, particularly in the theme park and cruise segment, and to realize the company’s vision under the motto of “Bringing more ‘Happiness’ to you and the community”.
Attraction set in the world of "Wreck-It Ralph". © Disney
In the theme park segment, the company announced extensive investments, including the redesign of areas in Tokyo Disneyland® and Tokyo DisneySea®. It plans to revamp existing attractions and develop new attractions and shows based on previously unused Disney intellectual properties (IPs) and new technologies. Specific projects include the development of a new attraction in the themed area of the film “Wreck-It Ralph”, which is scheduled to open in the 2026 financial year, as well as the comprehensive redesign of the entire area around the existing “Space Mountain” attraction, which is scheduled to reopen in 2027.
Development of entire area surrounding "Space Mountain". © Disney
In addition, seasonal events are to be stepped up and the visitor appeal, particularly to international guests, is to be intensified. To mark the 25th anniversary of Tokyo DisneySea®, the anniversary event “Sparkling Jubilee” is planned, which will be held from April 15, 2026 to March 31, 2027. Just last year, DisneySea celebrated a milestone with the opening of the new “Fantasy Springs” themed area (see EAP 6/2024).
Dynamic space management and the expansion of the hotel offering – including a possible new Disney hotel – are expected to create additional momentum for the Japanese Disney resort.
Conceptual image of theme park area redesign. © Disney
At the same time, the cruise business is being established as a new growth sector (see EAP News of 9 Jul 2024). The first cruise ship, which will be characterized by Disney-typical entertainment, is scheduled to go into operation in the 2028 financial year. The OLC Group is aiming to develop a second ship within a few years after a successful launch to further expand the new business pillar.
In view of the challenges posed by the shrinking domestic market in Japan and rising costs, the company is focusing on the efficient allocation of resources. The aim is to achieve an operating cash flow on the 300 billion yen level (around 1.8 billion euros) as of 2029 financial year and sales revenue of one trillion yen or more (around six billion euros) as of 2035 financial year. ■
