Sweden: SBI Sweden Aims at Further Growth with New CEO Markus Jonsson

SBI Sweden, a leading manufacturer of mini-vehicles for children, is expanding its team with Markus Jonsson (photo), who takes over the CEO position from Ishwar Hirani, who stays with the company as Chairman and senior advisor. Jonsson has previously held leading positions in international companies, helping them grow internationally. “SBI is an amazing company, and I am thrilled to be part of this journey. We have a great team that will naturally continue to deliver premium kiddie rides to old and new customers all over the globe. With our strong customer focus in mind, we will keep a look-out for new opportunities and patnerships that strengthen our position and brand on the global market,“ states the new CEO.

Ishwar Hirani adds, “Markus is the perfect person to take the company to the next step. He has acted as an advisor and mentor to us before and now is the right time for him to step in and get fully involved. He brings in fresh ideas and a structured approach to our ambitious growth targets. I will remain in the company and act as Chairman and senior advisor to the team.“ (eap)