The Smurf Experience Sets its U.S. Debut for Early 2025

(eap) After welcoming over two million visitors in Europe, the travelling attraction “The Smurf Experience” is coming to the USA and Canada at the beginning of next year, coinciding with the release of the Paramount film “The Smurfs Movie”. The Smurfs Experience is a 13,000 square-foot (over 1,200 square-metre) family attraction that brings the imaginative world of the Smurfs to life. Playful, physical and digital activities await visitors, including obstacle courses, scavenger hunts, puzzles, crafts, VR adventures and Smurf character meet-and-greets.

The Smurfs experience, which has already welcomed over two million fans in Belgium, Germany, France and Central Europe during the last years, was designed by the Belgian event agency Cecoforma in collaboration with Peyo Company (owning The Smurfs). The American entertainment agency SBX Group is working together with Cecoforma and Peyo Company to bring the experience to North American audiences. SBX is also partnering with Leap Event Technology as the official ticketing provider for the Smurf Experience in North America.

“Following the tremendous success of The Smurf Experience in Europe, where it brought sell-out crowds, we’re thrilled to bring this iconic attraction to the U.S. The Smurfs have a rich legacy as a beloved and globally recognized brand, with over six decades of history that continues to capture imaginations across the world,” highlights SBX President and Chairman, David Dube.

“Across Europe, millions have delighted in the experience we have created. Now, we are thrilled to partner with SBX Group to bring this attraction to a new audience in the USA and allow them to interact with the Smurfs in an entirely new way as never before,” states Cecoforma CEO, Stéphan Uhoda. ■