UAE: SPREE Interactive and ASI with First VR Arena Installation in Middle East

SPREE Interactive, in partnership with Amusement Services International (ASI) – an end-to-end solutions provider for the MENA region – is bringing the first SPREE VR Arena to the Middle East. The multiplayer and free-roam arena is scheduled to be available for visitors at The Zone FEC at Circle Mall at Jumeirah Circle Village in Dubai starting this October. The 1500+ square meter FEC already includes physical, interactive and immersive play areas for families with children. The existing portfolio will now be complemented by SPREE’s X6 Arena variant, which offers family-friendly fun for six players with one operator and has a capacity of up to 120 guests per hour.

“Since opening The Zone Amusement Arcade, we have always been on the lookout for an attraction that caters exclusively to a younger audience. The SPREE VR Arena game library has an excellent pack of interactive and whimsical games, offering the perfect solution for our younger guests. The games are very easy to pick up without any explanation needed, yet very enjoyable and even amusing to watch others play”, explains Aakansha Sharma, General Manager of The Zone.

“The SPREE Arena is an ideal addition to any FEC, which targets ages 6 to 12. The games are designed for high throughput and repeat play, ensuring fantastic ROIs,” says Paul Collimore, Commercial Director of SPREE Interactive. “Leaderboards and seasonal content ensure return visits, and the cheerful content widens any venue’s audience to the whole family. We’re indeed pleased to appoint ASI as our exclusive partner to distribute the SPREE VR Arena in the MENA region. ASI has the expertise to effectively represent and support our product across the region.” (eap)