USA: BRC Imagination Arts Appoints Christian Lachel New Chief Creative Officer

Christian Lachel, who has joined California-based production and design studio BRC Imagination Arts in 1997, was recently appointed new Chief Creative Officer of the company. In his new position Lachel, who is specialized in creative storytelling, design, media direction and project delivery (amongst others), will continue to lead BRC’s creative practice and grow the company’s global portfolio. Lachel, who previously held the position as Vice President and Executive Creative Officer, assumes the new CCO role from BRC founder Bob Rogers.

“We’re in the midst of an exciting period of growth at BRC and I couldn’t think of anyone better than Christian to take the creative helm. I have known Christian for over 23 years and he never fails to impress me with his energy, creative vision, leadership, and pure ambition. We’re lucky to work with some of the world’s most exciting brands and cultural institutions, and Christian consistently delivers projects that transcend the status quo. There is no doubt in my mind: The company’s best work is ahead of us,” says Rogers.

Lachel comments: “Reflecting on the changes that have shaped our industry over the last twenty years I’m more excited than ever about what lies ahead. As storytellers and experiential designers, we have an incredible opportunity to contribute to a more inclusive, sustainable, accessible, and courageous world. I look forward to continuing to drive BRC’s creative practice, strategic vision, and work hand-in-glove with clients to create human experiences that inspire and transform.” (eap)