USA: BRC With New Management Team to Achieve Business Growth
© Business Wire
To further drive the company’s growth, California-based manufacturing and design company BRC, which just celebrated its 40th anniversary last year (cf. EAP News of 7 Oct 2021), now announced it is reorganizing and expanding its organizational structures. The company’s leadership team is now being formed by Bob Rogers, CEO, Chairman, President and founder of BRC, Christian Lachel as Chief Creative Officer, Carmel Lewis in the position of Executive Vice President and Executive Producer, Marci Carlin also as Vice President and Executive Producer as well as Brad Shelton, Matthew Solari and Edward Hodge, each one of them in the position of Vice President and Creative Director.
“BRC is and has always been an experiential agency dedicated to translating brand and cultural stories into transformative, human experiences,” said Bob Rogers and added, “We have remained an industry leader because we pride ourselves in our ability to not just adapt but lead an evolving world, and this group of distinguished creators and producers are poised to take BRC into the exciting future ahead.”
“Since Bob Rogers founded BRC 40 years ago, he has built an incredible team that continues to redefine the experiential business, so we’re thrilled he’ll remain a core part of the leadership team as the company heads into its next phase. While we’re exceptionally proud of our heritage, our primary focus now is on what’s next: how we can continue BRC’s legacy of strategic brand and cultural storytelling that drives measurable impact and economic growth for our clients for the next 40 years and beyond,” commented Christian Lachel. (eap)
