USA: LEGOLAND California Resort Announces World’s First “Build and Race“ in Cooperation with Ferrari

LEGOLAND^® California Resort, located in Carlsbad, announced the new and world’s first LEGO^® Ferrari “Build and Drive“ visitor attraction in cooperation with the Italian sports car manufacturer. Build and Race offers visitors the opportunity to experience three areas from the development all the way to the racetrack by using their imagination and build, test and race their own LEGO Ferraris.

“Ferrari is renowned for manufacturing cars unique in terms of performance, innovation and design, setting the standard for luxury and excellence within the automotive world. We have millions of young guests who can be inspired from this to create their own unique cars in this one-of-a-kind testing and racing facility,“ said Kurt Stocks, President of LEGOLAND California Resort.

“We are excited to build upon our existing relationship with the LEGO Group by combining our leading brands within this transformative entertainment attraction.  The Build and Race experience has been designed to engage with both Ferrari and LEGO lovers of all ages, aligning with Ferrari's strategy to reach out to its younger fans,“ said Annabel Rochfort, Director of Location Based Entertainment & Esports for Ferrari.

Also, guests can digitally scan their vehicle and further customize their Ferrari along with a minifigure racing driver. Once complete, the cars are digitally projected on a LEGO racetrack based on Ferrari’s racetrack Pista di Fiorano. Visitors will also be able to admire a LEGO replica of a Ferrari F40 model. (eap)