USA: New Choco Town Location in Boston Invites Visitors to an Immersive Chocolate Experience

The city of Boston (capital and with almost five million residents it its metropolitan area largest city of the US state of Massachusetts) recently got a new “sweet” attraction: in addition to the location in Dallas, Choco Town is now also available directly on the East Coast, inviting visitors to an immersive, 60- to 75-minute chocolate experience. Visitors can learn more about sweets and chocolate in particular: at interactive stations and during a chocolate tasting to discover their own “chocolate personality”. Several creatively staged photo points such as the “BonBon Boulevard” or the “Gummy Bear Spa” offer an Instagram-worthy backdrop for personal souvenir snapshots. Creative direction and design planning was provided by the food design experts of British company Bompas & Parr for Fever, a New York-based technology platform provider for live entertainment. (eap)