Wicked Experience, Merchandise & Dining at Universal Theme Parks

(eap) At the end of October, Universal’s US theme parks Universal Studios Hollywood and Universal Orlando Resort will build excitement for the new movie “Wicked”, a film adaptation of the beloved musical “The Wizard of Oz”, which starts in U.S. theaters on November 22. Both parks will feature a Wicked experience, including themed food and beverages as well as merchandise. In Orlando, “Wicked: The Experience” will be located in the “UNIVRS Store”. For the first time, visitors will be able to immerse themselves in the world of Wicked by discovering iconic locations from “Shiz University” to “Emerald City”, as well as imaginative costumes and props created by the film’s designers.

Universal Studios Hollywood will transform its “Feature Presentation Store” in the theme park and the “UNIVRS Store” located on Universal CityWalk Hollywood into a Wicked experience. Props from the movie will be on display in the former and there will be a photo opportunity in the park. To coincide with the film’s release at the end of November, costumes from the movie will be presented at Universal Cinema on CityWalk. More Wicked experiences will follow at Universal Studios Singapore and Universal Studios Japan later this year and early next year. ■