Gardaland Releases Trailer for “Animal Treasure Island”
Image: Courtesy of Gardaland
(eap) To celebrate its 50th anniversary this year, the Italian theme park Gardaland, operated by Merlin Entertainments, will present a completely new IP: “Animal Treasure Island” (c.f. EAP news of 27 Nov 2024). This is to include several characters and be brought to life in a dark water ride with 20 scenes. To further fuel the anticipation for the novelty, Gardaland has now released a video trailer that reveals more about the characters and their story...
In the opening sequence, there are a compass, a paw and a feline tail adorned with a distinctive metal ring. This is followed by a map that unfurls to invite everyone on an imminent journey in search of something mysterious. The atmosphere is heightened when a dagger suddenly appears on the screen to mark the exact spot on an island. Next, a bionic limb forcefully grasps a gold coin, which it then throws into the air with a decisive gesture as if to launch a challenge. The new Gardaland logo is visible on the coin, creating a clear link with the resort identity. The coin has multiple meanings: it represents not only gold as a precious treasure, but also the colour traditionally chosen to celebrate events making half a century, such as the park’s 50th anniversary. At the end, a feline scratch and a meaow interrupt the silence, leaving the viewer in suspense, impatient to discover who is hiding behind these mysterious clues.
“Animal Treasure Island will be an experience that captivates all visitors, from the most loyal to those on their first visit, bringing to life engaging allegorical stories. The characters are introduced in the teaser in a subtle way, through images and sounds. While retaining their animal characteristics, in the story underlying the experience, the characters will display values and behaviours that allow visitors to easily connect with each of them, and relate to their personalities. Just like in everyday life, when you become attached to a person or place with which you feel a special connection, which goes well beyond the single experience,” explains Luisa Forestali, Head of Marketing at Gardalanad. You can watch the trailer for Animal Treasure Island here on the park website. ■
