Germany: FORT FUN Abenteuerland Introduces Real Time Pricing System

Germany’s FORT FUN Abenteuerland, which is located near Bestwig in North Rhine-Westphalia’s Sauerland region, has recently introduced the real time pricing software from Amsterdam-based Convious company for a maximum of price transparency in online ticket bookings. The SaaS (“Software as a Service”) solution is based on an algorithmic pricing model that uses historical data and real-time information to customize ticket prices for each visitor.

“Real time pricing is a solution that we’ve always been looking for. It is beneficial for our guests who receive fair prices along with the best service and purchase experience directly on our website. Our advantage is that we keep our brand integrity and pricing strategy under control and remain competitive. Last but not least, it creates a healthy partnership model and drives the entire leisure industry in the right direction,” explains Andreas Sievering, Managing Director of FORT FUN.

The park, which is operated by French Looping Group, welcomes around 300,000 visitors annually. This year, guests can look forward to the new “Thunderbirds” attraction (a Zamperla Air Race model, cf. EAP News f. Sept 20th, 2018), set to open at the park this month. (eap)