Merlin Entertainments Welcomes Craig Inglis as Chief Marketing Officer
Craig Inglis joins Merlin Entertainments as Chief Marketing Officer. Photo: courtesy of Merlin Entertainments.
(eap) Merlin Entertainments signals a shift in the company’s approach to global marketing for its over 140 related global attractions across 23 countries – including LEGOLAND® Resorts, the London Eye, Madame Tussauds and SEA LIFE aquariums – with the appointment of Craig Inglis (photo) as its inaugural Chief Marketing Officer, effective 17 June 2024. In this role, Inglis will spearhead transformative initiatives to elevate the company’s global brand presence and drive guest engagement across Merlin’s diverse portfolio of brands and attractions spanning four continents.
With an illustrious career in leadership roles in marketing, digital and customer experience at brands and companies like TUI, Virgin, John Lewis, Sage and The Entertainer Group, Inglis brings a wealth of expertise to Merlin. The campaigns launched during his tenure at John Lewis, particularly at Christmas, became cultural moments for many, winning numerous awards. Most recently, he has spearheaded global campaigns at software company Sage and driven transformation at The Entertainer Group as Chief Customer Officer. Craig is a Fellow of the Marketing Academy and non-executive Global Chair of The Marketing Society.
“We are thrilled to welcome Craig to our executive leadership team as we continue to innovate in the ever-evolving landscape of entertainment. Craig’s visionary leadership and strategic prowess will be instrumental in redefining how we connect and communicate with our guests worldwide, before, during and after their visit. The role will be integral as we redefine our own Merlin brand as well as the brands we bring to life in our attractions. Craig’s credentials and his leading role at The Marketing Society highlight his award-winning knowledge and experience. Craig understands the power of consumer engagement and I know he will challenge, drive, and revolutionise how we market and advertise to our guests in the future,” comments Fiona Eastwood, Chief Operating Officer for Resort Theme Parks and Gateway Attractions at Merlin.
Craig Inglis has big ambitions for his future role at Merlin: “I am delighted to join Merlin Entertainments as the company’s first Chief Marketing Officer. With a purpose to create joy, connections, and memories, this was an easy decision to make in taking up such an exciting role at a true global leader in branded entertainment. Merlin’s commitment to innovation aligns perfectly with my own passion for harnessing creativity to reimagine brands. Together, we will push boundaries, challenge conventions, and create experiences that captivate the hearts and minds of our guests and audiences around the world.” ■
