PepsiCo Becomes Official Partner of Sphere Las Vegas

(eap) Sphere Entertainment has announced its partnership with PepsiCo, which will see the global beverage and snack company become the main supplier for the futuristic Sphere event location in Las Vegas, which opened in September last year. In future, selected PepsiCo products will be available at all Sphere events. Various snack and beverage brands are also to be prominently presented on the Exosphere of the spherical building – the almost 54,000 square metre 360-degree LED spherical structure, which consists of around 1.2 million LED cells.

“We are pleased to welcome PepsiCo to Sphere, deepening a partnership that now extends across our portfolio. PepsiCo shares our commitment to bringing people together through the power of live events, and we look forward to working with them at Sphere to continue building on the world-class experience we offer guests in the venue,” commented David Hopkinson, President and COO of MSG Sports, who oversees brand partnerships for the MSG family of companies, which also includes Sphere Entertainment and MSG Entertainment.

“When it comes to creating memorable food and beverage experiences, we’re constantly pushing the boundaries. Our partnership with Sphere presents a unique opportunity – we can connect our brands with visitors from all across the globe and deliver disruptive creative work on Sphere’s unique Exosphere,” said Scott Finlow, Chief Marketing Officer at PepsiCo Global Foodservice. ■