Sally Dark Rides and Cloudco Entertainment Announce Partnership
Image: Courtesy of Sally Dark Rides
(eap) The US company Sally Dark Rides has announced its partnership with the also American company Cloudco Entertainment (formerly American Greetings Entertainment). Cloudco Entertainment holds the rights to various children’s entertainment brands such as Care Bears™, Holly Hobbie™ and Madballs™. As part of the partnership, Sally Dark Rides is adding the popular Care Bears IP to its portfolio and launches a concept for a Care Bears dark ride, in which passengers will be transported in a cloud-themed car through a bright and colourful environment with special effects such as sounds and scents, themed lighting, handcrafted backdrops and cuddly Care Bears animatronic characters.
“We are incredibly excited at the opportunity to bring the world of Care Bears to life by way of an immersive dark ride attraction. For over four decades, the Care Bears have been a part of our lives through animated series, movies, top-selling toys, and more. With storylines centered around caring, sharing, and treating others with respect – Care Bears is just one of those brands you want to wrap your arms around and hug. With such worldwide popularity from kids and adults alike, we see incredible potential with this nostalgic, huggable, colorful, and inclusive brand. We whole-heartedly believe this family dark ride would be successful in any theme park or entertainment center around the world,” shares Lauren Weaver, VP of Business Development and Marketing at Sally Dark Rides.
“At Sally, we’re always looking for ways to transport guests to new places and new environments, introduce them to their favorite characters, and give them an experience that they would never get at home. We’ve watched the Care Bears for years but never have we thought we could come face-to-face with Funshine Bear or hop from cloud-to-cloud in the magical world of Care-A-Lot. Well, now we can give guests that experience – and what a fun experience it would be,” says Weaver happily.
“The Care Bears have always been about bringing joy and fun to both the young and the young at heart. Sally Dark Rides’ expertise in creating immersive experiences is the perfect canvas to bring the colorful world of Care-A-Lot to life. We’re excited to see the Care Bears’ message of sharing and caring expand into a dynamic attraction where families can engage with the Care Bears in a whole new way,” adds Robert Prinzo, Head of Global Licensing at Cloudco Entertainment. ■
