The Netherlands: Pieter Cornelis Joins Jora Vision as Project Strategy Director

Yesterday, Dutch experience design and production agency Jora Vision announced the appointment of Dr. Pieter C.M. Cornelis (photo) as the company’s new Project Strategy Director. In his new role, Pieter Cornelis, who combines his work at Jora Vision with an academic position at the Fontys Academy for Creative Industries in Tilburg/NL in the field of theme park conception and economics, will serve as a consultant for theme parks and other leisure facilities on the subject of attraction investments and economics as well as on strategic master planning.

Besides his academic research and his work as author of reference books (e.g. “Investment Thrills: Managing Risk and Return for the Amusement Parks and Attractions Industry”, published in 2017), Cornelis has held several management and board positions, among others, at Dutch Efteling and Toverland theme parks. At Toverland, he was responsible for the strategy of transforming the indoor children’s amusement park into an “all-weather” theme park for the whole family. (eap)