UK: Holovis Names Howard Newstate New Vice President of Experience Innovation

Holovis, a British developer and provider of innovative technology solutions for the amusement industry, has recently named Howard Newstate new Vice President of Experience Innovation. Previously, Newstate spent three years at Cedar Fair Entertainment Company, developing and leading multi-discipline innovation projects across the company’s eleven amusement parks in North America. In his new role, Newstate will initially be focused on the company’s expansion of its “Extended Experience” software, programs and platforms (an application, which amplifies and intensifies the visitor experience by using Augmented Reality and Virtual Reality games). He brings a wealth of experience in developing immersive AR and VR projects, such as “Battle for Cedar Point” – an interactive gaming app, which was created by Cedar Point and Holovis (cf. EAP, 6/16 & EAP news from June 1^st, 2017).

“Howard brings a mix of end-client insight and operational experience to our team along with his extensive technical expertise, this is already adding greatly to our innovation and development projects for our next-generation attractions and guest experiences. His previous accomplishments with a major American operator combined with his passion for utilizing technology to expand consumer experiences make him a great addition to our rapidly growing US team,” explained Stuart Hetherington, CEO of Holovis.

“I am excited to join such a dynamic team at Holovis that will enable me to bring my work to a global audience. Together, we will continue to explore new ways of combining technology and storytelling to immerse the guests throughout their consumer journey,” said Newstate, who will be based in the Holovis US office in Orlando/FL. (eap)